Azim Hasham Premji's Value-Based Leadership

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Case Details:

Case Code : LDEN051
Case Length : 14 Pages
Period : 1998-2007
Pub Date : 2007
Teaching Note :Not Available
Organization : Nine Dragons Paper Holdings Limited
Industry : Packaging
Countries : China

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"One of Premji's most important accomplishments has been creating a sinewy management culture that thrives even under intense competitive pressure. He established two core principles that are instrumental in building the character of his leadership team. The first is rare among India's family-controlled companies: The chairman is not king. While Premji owns a controlling stake in Wipro, he shares authority and responsibility with his subordinates. The second key principle: Premji believes in a zero-politics culture. At Wipro, backstabbing, playing favorites, and kissing up to the boss -- tactics that sap much of American executives' energy -- simply don't work. Open and honest disagreements are not only tolerated, but also required -- of everyone."¹

- Steve Hamm, Author, "Bangalore Tiger: How Indian Tech Upstart Wipro is Rewriting the Rules of Global Competition", in October 2006².

"What you will remember when you retire, is not which quarters you exceeded your sales target or won large deals, but leaders whom you helped in developing. Develop leaders under you, not only because it is good for the business, but because it will give you tremendous personal satisfaction." ³

- Azim Premji, Chairman, Wipro Limited, in October 2006.

Leader Driven by Values

On February 01, 2007, Dale Carnegie Training (DCT)⁴ conferred its "Global Leadership Award" to India based Wipro Limited (Wipro), a leading IT software company. Wipro was the first Indian company to have won this prestigious award.

the award, Peter Handal, Chairman, Dale Carnegie Training® said, "Dale Carnegie Training® recognizes and honors the way Azim Premji and his team at Wipro have been able to create a unified culture. It is truly admirable that an organization as large and successful as Wipro continues to believe and stay committed to the success of every individual within their organization.

They have been able to create a sense of teamwork and a unified culture and, at the same time, have continued to successfully continue with their aggressive business strategies."⁵

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1] "How this Tiger Got its Roar," www.businessweek.com, October 30, 2006.

2] This book was published in October, 2006. It documents Wipro's growth from a vegetable oil company to the global technical services provider that it became.

3] Ranjan Acharya, "Leadership Development in India – An Experiential Perspective," www.odnetwork.org.

4] Dale Carnegie is one of the world's leading human resources and management consulting organizations and its Global Leadership Awards is one of the world's most coveted recognition in the Enterprise Training and Development space. This award is granted to a company that places special emphasis on the development of its human resources, innovation and organizational creativity for the purpose of achieving its business objectives.

5] "Dale Carnegie Training® Presents 'Global Leadership Award' to Wipro," www.businesswireindia.com, February 01, 2007.